{"title":"New Arrivals","description":null,"products":[{"product_id":"the-first-hour-collection-008","title":"The First Hour Collection 008","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cspan role=\"text\"\u003eA Jacket That Speaks in Symbols\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe contrast of \u003cstrong\u003eivory embroidery against the midnight velvet\u003c\/strong\u003e makes every motif stand out like a little piece of artwork. Look closer and you’ll notice the texture: the raised threads, imperfect edges, changing densities and tiny variations that remind you that this is \u003cstrong\u003ecraft, not a machine-made graphic.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted in rich \u003cstrong\u003epremium velvet \u003c\/strong\u003e, its denim-inspired base is brought to life with intricate ornamental embroidery. A soft \u003cstrong\u003ecotton lining\u003c\/strong\u003e keeps it comfortable, while every detail carries the warmth of traditional craftsmanship.\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eThe high collar and structured silhouette give the jacket a contemporary edge, while the embroidery carries something much more instinctive \u003cstrong\u003ea little philosophy, a little rebellion, and a lot of Indian craftsmanship.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eIt’s designed to be noticed from across the room, but \u003cstrong\u003eunderstood only when you come closer.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMade to be worn, collected, and passed on a piece that feels \u003cstrong\u003eless seasonal, more timeless\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Velvet. Suzani Craftsmanship. Cotton Lining. Made in Jaipur.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eLength: 25 | Sleeve Length: 22 | Chest: upto 48\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eThis item is \u003cstrong\u003enon-returnable \u003c\/strong\u003ePlease contact our team before purchasing we’ll do our best to help you with sizing and provide every possible solution to ensure you choose the right fit. \u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HOUSE OF PEHNAVA","offers":[{"title":"One size","offer_id":53233453891865,"sku":null,"price":4200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2168\/4761\/files\/D2B5EB4E-746B-4508-96ED-B15843E5DE03.jpg?v=1792083434"},{"product_id":"the-first-hour-collection-009","title":"The First Hour Collection 009","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eCut in \u003cstrong\u003epremium TNT fabric\u003c\/strong\u003e with a soft \u003cstrong\u003ecotton inner lining\u003c\/strong\u003e, this jacket is designed around an unusually rich combination of texture, colour, and craftsmanship.\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1023\/2168\/4761\/files\/IMG_0674.jpg?v=1790086337\" alt=\"\"\u003e\u003cbr\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe \u003cstrong\u003estone-washed finish\u003c\/strong\u003e gives the fabric its naturally weathered character—subtle variations in tone make every surface feel lived-in rather than flat or overly polished. The base sits somewhere between \u003cstrong\u003emisty grey, muted blue, and earthy neutrals\u003c\/strong\u003e, creating a colour palette that feels genuinely distinctive and difficult to replicate.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWhat makes it stand apart is the \u003cstrong\u003ebrown embroidery\u003c\/strong\u003e running across the jacket. The warm, earthy embroidery against the cool stone-washed base creates a beautiful contrast without becoming loud. It feels rooted in Indian craft, but the silhouette keeps it contemporary.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eLength: 25 | Sleeve Length: 22 | Chest: upto 48\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eThis item is \u003cstrong\u003enon-returnable \u003c\/strong\u003ePlease contact our team before purchasing we’ll do our best to help you with sizing and provide every possible solution to ensure you choose the right fit. \u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HOUSE OF PEHNAVA","offers":[{"title":"One size","offer_id":53233470734617,"sku":null,"price":3500.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2168\/4761\/files\/WhatsApp_Image_2026-10-04_at_4.31.37_PM.jpg?v=1791111740"},{"product_id":"the-first-hour-collection-010","title":"The First Hour Collection 010","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eThe earthy khaki base gives it a quiet, understated character, while the hand-drawn floral motifs, bold botanical forms, and playful geometric details bring it alive. Every element feels deliberately imperfect, giving the jacket that \u003cstrong\u003ehuman, handcrafted quality you simply don't get from mass-produced prints.\u003cbr\u003e\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWhat makes it special is the contrast: \u003cstrong\u003erugged, everyday construction paired with expressive Indian-inspired craftsmanship.\u003c\/strong\u003e It can be thrown over a simple white tee and black trousers, yet the jacket becomes the entire story.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eLength: 25 | Sleeve Length: 22 | Chest: upto 48\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eThis item is \u003cstrong\u003enon-returnable \u003c\/strong\u003ePlease contact our team before purchasing we’ll do our best to help you with sizing and provide every possible solution to ensure you choose the right fit. \u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HOUSE OF PEHNAVA","offers":[{"title":"One size","offer_id":53234042470681,"sku":null,"price":4600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2168\/4761\/files\/ChatGPT_Image_Sep_22_2026_07_59_22_PM.png?v=1790087430"},{"product_id":"the-royal-sun-001","title":"The Royal Sun 001","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eA statement piece inspired by the warmth and character of Rajasthan, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eThe Royal Sun 001\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e brings bold colour and intricate embroidery together in a relaxed, easy-to-wear silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned in a rich red base with contrasting botanical embroidery, this jacket is made to stand out while keeping the styling effortless. The open-front construction makes it easy to layer over your everyday wardrobe from a simple shirt to a classic kurta.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery detail is designed to give the piece a distinctive, artisanal character, making it one of those limited pieces you’ll keep reaching for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eStatement floral embroidery \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed, easy-to-layer silhouette \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFull sleeves \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFront-open design \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned in Jaipur\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMeasurements\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLength:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 25\" \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSleeve Length:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 22\" \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eChest:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 48\"\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePlease Note:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eThis item is \u003cstrong\u003enon-returnable\u003c\/strong\u003e. Since each piece is limited, we strongly recommend contacting our team before purchasing. We’ll be happy to help you with sizing and provide every possible solution to make sure you choose the right fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HOUSE OF PEHNAVA","offers":[{"title":"Default Title","offer_id":67633868046617,"sku":null,"price":4800.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2168\/4761\/files\/Golden-HourEmbroideredJacketPortrait.png?v=1791037011"},{"product_id":"the-royal-sun-002","title":"The Royal Sun 002","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eA statement piece inspired by the warmth and character of Rajasthan, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eThe Royal Sun 001\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e brings bold colour and intricate embroidery together in a relaxed, easy-to-wear silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned in a rich red base with contrasting botanical embroidery, this jacket is made to stand out while keeping the styling effortless. The open-front construction makes it easy to layer over your everyday wardrobe from a simple shirt to a classic kurta.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery detail is designed to give the piece a distinctive, artisanal character, making it one of those limited pieces you’ll keep reaching for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eStatement floral embroidery \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed, easy-to-layer silhouette \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFull sleeves \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFront-open design \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned in Jaipur\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMeasurements\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLength:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 25\" \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSleeve Length:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 22\" \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eChest:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 48\"\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePlease Note:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eThis item is \u003cstrong\u003enon-returnable\u003c\/strong\u003e. Since each piece is limited, we strongly recommend contacting our team before purchasing. We’ll be happy to help you with sizing and provide every possible solution to make sure you choose the right fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HOUSE OF PEHNAVA","offers":[{"title":"Default Title","offer_id":67633942593817,"sku":null,"price":4800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2168\/4761\/files\/IMG_1014.jpg?v=1791048574"},{"product_id":"the-royal-sun-003","title":"The Royal Sun 003","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eA statement piece inspired by the warmth and character of Rajasthan, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eThe Royal Sun 003\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e brings bold colour and intricate embroidery together in a relaxed, easy-to-wear silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned in a rich red base with contrasting botanical embroidery, this jacket is made to stand out while keeping the styling effortless. The open-front construction makes it easy to layer over your everyday wardrobe from a simple shirt to a classic kurta.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery detail is designed to give the piece a distinctive, artisanal character, making it one of those limited pieces you’ll keep reaching for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eStatement floral embroidery \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed, easy-to-layer silhouette \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFull sleeves \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFront-open design \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned in Jaipur\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMeasurements\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLength:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 25\" \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSleeve Length:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 22\" \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eChest:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 48\"\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePlease Note:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eThis item is \u003cstrong\u003enon-returnable\u003c\/strong\u003e. 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